10Years

FROM PREMIUM-BÜROS.DE TO PREMIUM-PROPERTIES.COM

For more than 10 years, Germany has been the growth engine of Europe. Over the same period, GENERALI Real Estate has developed into one of the country’s largest real estate service providers. Not least due to a sustainable digitization strategy that, from the start, has been consistently oriented to the requirements of real estate marketing and thus to the wishes and needs of tenants and tenant leads.

2010

Launch of the portal PREMIUM-BÜROS.DE as an integrated marketing platform for the premium properties of Generali Deutschland Immobilien.

2011

Expansion of the PORTAL to include further objects
in Munich, Frankfurt, Cologne and Hamburg.

2011

Büros-für-Deutschland.De goes online – a second portal to provide central letting support for additional office properties.

2013

GENERALI Deutschland Immobilien becomes part of GENERALI Real Estate.

2013

2014

2015

PREMIUM-BÜROS.DE will be part of a comprehensive technical and optical visual relaunch.

2015

All print publications are
switched to sustainable production..

2016

In a richly formatted book, Generali Real Estate presents its premium portfolio in a synopsis for the first time.

2017

As part of the Group's digitization strategy, additional features are integrated into the platform such as an interactive unit search function and 360° panoramic views of the buildings, for example.

2018

LAUNCH OF A WEB APP with search function for mobile endpoints.

2018

Takeover of the Büros-für-Deutschland portfolio.

2018

An extraordinary event located at an exceptional address: The topping-out ceremony at Ballindamm 33/34.

Imagemovie Ballindamm

360° panoramic views Ballindamm

2019

premium-büros.de becomes premium-properties.com.

2019

First-time inclusion of properties in Austria...

...and Switzerland...

2020

Inclusion of the residential properties in all three of the German-speaking countries..